Global Payment Methods for TikTok Shop/Live

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🧠 Overview

<aside> 💡 Using TikTok (eg. Purchases on TikTok Live / Shop, test and experience several Global Payment methods in different scenarios — observe, discover, and not any issues/problems/areas of improvement of each payment method, and propose corresponding optimization suggestion.

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🎯 Research Objectives

Analyze usability issues that arise from the discovery of Global Payment methods
Understand how users interact with the current Global Payment methods and processes
Uncover the pain points of users in the Global Payment methods and processes

🗃 Research Methodology

#	Method	Description	Additional Information
1	Usability Test	Evaluate the digital product, and gather data by observing participants’ behavior and reactions while they explore the product.	Global payment methods on the TikTok App were evaluated with 3 participants through Google Meet and in-person.
2	UX Audit	Evaluation that helps optimize usability by minimizing design deficiencies and guarantees the effectiveness of the interface of a digital product	Based on Jakob Nielsen’s Usability Heuristics

Case Study 1: Usability Test

<aside> 👉 This section details the tasks that were given to the participants and the insights gathered from when they were asked to perform these tasks.

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Tasks:

You wanted to buy a shorts from TikTok Shop and checkout using GCash/Debit Card/COD, how would you do that?

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🔑 Usability Test key insights

There are few Payment Methods but most participants were fine with the current options (GCash, Maya, Credit/Debit, and COD)
- 1 participant wanted to have ShopeePay as an alternative option because it is their primary E-wallet.
2/3 participants are unfamiliar with TikTok Shop
2/3 participants had a hard time finding where the Shop is at