<aside> 🧠 Result of the in-depth interview of Maya Savings/Personal Goals to understand their thoughts and Savings Behaviors
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| # | Method | Description |
|---|---|---|
| 1 | Screener Survey | Sign-up forms werw sent to help us get and determine the right participants. This is to segregate and remove people who are not our intended audience |
| 2 | In-depth Interview | A one-on-one, 60-min maximum conversation with the participant to gain deeper understanding regarding their Savings behaviors, experience, and preference |
<aside> 💡 All depositors are active Maya users & actively participating in HBanking without any effort since they primarily use Maya as their primary E-wallet.
General Criteria → Actively participating in HBanking and or; → Consistently Saving with Maya
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| # | Age Range | Gender | Profile |
|---|---|---|---|
| 1 | 25 - 34 | M | Doesn't have Maya Personal Goal |
| 2 | 35- 44 | M | Doesn't have Maya Personal Goal |
| 3 | 25 - 34 | F | A vicenarian that has a lot of digital and traditional banks |
| 4 | 25 - 34 | F | Doesn't have a usual % of their income in their savings but has a lot of traditional and digital banks |
| 5 | 35 - 44 | F | A tricenarian who saves a lot |
| 6 | 25 - 34 | F | Mock interview - Doesn’t have a usual savings plan |
<aside> 💡 We didn't have employee participants who signed up that are non-depositors (people who haven’t opened a Maya Savings account); instead, we gathered people who are not Maya employees.
General Criteria → Non-depositor but an active user of Maya and or; → Non-depositor and uses another digital bank
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| # | Age Range | Gender | Profile |
|---|---|---|---|
| 1 | 18 - 24 | F | Doesn’t have a digital bank but has multiple E-Wallet |
| 2 | 25 - 34 | F | Has CIMB |
| 3 | 25 - 34 | M | Has Seabank and CIMB |
| 4 | 35 - 44 | F | Has CIMB |